Tech giant Dell to share AI insights at Oxford City Football Club
Posted on: 19th Jun 2025

Local businesses and charities can enjoy a free experiential leadership session at Oxford City Football Club where Dell will share its latest AI insights.
Ignite Training and the Club have partnered to deliver a special half-day experience for guests to learn how to use AI developments to boost productivity. They will also receive new insights on topics including thought leadership and strategy.
The leadership session is being delivered as part of Ignite Training and Oxford City’s community values and local businesses and charities are being encouraged to attend.
A guest speaker from Dell has been confirmed to deliver a talk along with representatives from Ignite Training. The tech giant will also host a pop-up experience via a Dell Tech Rally Mobile Unit to enable guests to enjoy the latest AI insights, tools available and ask questions.
AI insights
Justin Merritt, CEO of Ignite Training, said: “Organisations are facing new challenges in the wake of behavioural change and rapid developments to AI.
“How businesses operate effectively varies by sector, but there are fundamental processes that can be introduced which galvanise communication between people. We’ll be sharing best practice and the latest market insights during the session.
“We’re proud to putting on this event for the business, charity and sports communities and to be bringing a special guest from Dell to the city.”
Experiential event
The experiential event is on Thursday, July 17th between 9.30am and 2pm at Oxford City Football Club in Marston.
It is the first time Ignite Training has hosted an event of this kind in its 26-year history.
Its team of more than 50 people specialises in education and apprenticeship training – delivering vocational programmes to clients across the UK including Aston Villa FC, Bristol Bears and Active Oxfordshire.
Life-long learning
Justin added: “Education is life-long and we thrive on providing on-going training to people throughout their careers to help them continue to improve and stay on top of trends.
“We’re looking forward to the day and helping develop people from various sectors.”
“Our half-day management course acts as a brief extension to this, and will support our work in developing the next generation of team leaders and managers across all sectors.”
The day is free of charge and guests are asked to register in advance by contacting hello@ignitetraininguk.com
Refreshments will be provided on the day.